Plan all your campaigns in a minute

DigiPlan is an extremely sophisticated traffic management software developed by OPNS, pround of 25+ years of experience in the field of broadcast scheduling. DigiPlan is hand-tailored to meet the needs of today’s market of broadcasters. With our expert assistance; you will be up and running in to time. It has never been so easy to plan your advertising.

 

In a multi-user environment you schedule advertising campaigns while customizing a wide range of criteria, organizing them by break or slices, or even as a sponsor or a promoter.

Bookings can be associated with a single transmitter, or several ones, if not all the transmitters of your station.

At all times, DigiPlan avoids any problems of competition between the commercials placed inside a break, and manages the rotations of the spots within the same campaign.

You will be able to save a large amount of time and enhance your radio programs thanks to a unique process that fills in the breaks automatically to the required length according to your specific criteria.

The package is scalable and fits the needs of stand-alone stations as well as large radio networks with multiple stations.

Plan advertisement campaigns & schedule broadcast

Sales data
encoding

  • customers contracts
  • purchase orders details
  • campaigns description & criteria

Campaign criteria encoding

  • competition sectors
  • number of broadcasts with maximum by day
  • one or multiple sounds with rotations
  • priorities

Campaign scheduling

  • time & day ranges for broadcast
  • preferred positioning in ad breaks
  • minimum gap between two occurrences

Different booking
modes

Floating:

Time range of a day to be selected among those customizable in the software. Ability to change the behavior on the first and last days

Slice:

Potentially different time slot depending on the day of the week

Sponsorship:

Off-screen elements at defined fixed times (customizable in the software)

Break choice:

Manual positioning day by day, screen by screen.

Automation for booking & post-booking

The Ad Server

Daily injections of riority campaign data.

An automatic tool taking care of the daily campaign data injections from advertising agencies. Generally considered as a priority, these ads take place first in the broadcast schedule according to the given criteria.

The Post-Booking Server

Booking of secondary campaigns.

It offers the possibility to book day-to-day campaigns of a “stand-by” type. These campaigns of lesser importance get added in a second step after high-priority advertising campaigns were placed either manually or via the Ad Server.

Optimized automatic daily routines

Pre-Filling

Automatic reorganization to optimize the schedule before filling.

Automatic reorganization and optimization of the schedule (by moving spots between the breaks before filling) respecting all criteria: competition, floating and break choice, minimum gap, positions,…

Options: closing a maximum number of screens, balancing of initial durations, filling of mandatory breaks,…

Filling

Automatic addition of sounds to the local transmitters breaks, to obtain the adequate length.

Automatic addition of sounds to the local transmitters’ breaks in order to obtain the adequate length.Sounds used are of different types: free advertisings, promotions, sponsorships, jingles, fillers,…

All predefined rules are followed during this process: number of daily broadcasts, authorized times, rotations, priorities, gaps between two broadcasts, required position…

Post-Filling

Addition of jingles to the start/the end of the breaks to mark advertisements periods acoustically.

Automatic addition of small « intro » or « extro » sounds (jingles or signals) to the start or to the end of the breaks of the schedule, according to some defined criteria.

The purpose of this process is an acoustic marking of the advertising periods once on air.