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DigiPlan is an extremely sophisticated traffic management software developed by OPNS, proud of 30+ years of experience in the field of broadcast schedules. DigiPlan is hand-tailored to meet the needs of today’s market of broadcasters. With our expert assistance, you will be up and running in no time. It has never been so easy to plan your advertising.
In a multi-user environment, you schedule advertising campaigns while customizing a wide range of criteria, organizing them by break or slices, or even as a sponsor or a promoter.
Bookings can be associated with a single transmitter, or several ones, if not all the transmitters of your station.
At all times, DigiPlan avoids any problems of competition between the commercials placed inside a break and manages the rotations of the spots within the same campaign.
You will be able to save a large amount of time and enhance your radio programs thanks to a unique process that fills in the breaks automatically to the required length according to your specific criteria.
The package is scalable and fits the needs of stand-alone stations as well as large radio networks with multiple stations.
Time range of a day to be selected among those customizable in the software. Ability to change the behavior on the first and last days
Potentially different time slot depending on the day of the week
Off-break elements at defined fixed times (customizable in the software)
Manual positioning day by day, break by break.
An automatic tool taking care of the daily campaign data injections from advertising agencies. Generally considered a priority, these ads take place first in the broadcast schedule according to the given criteria.
It offers the possibility to book day-to-day campaigns of a “stand-by” type. These campaigns of lesser importance get added in a second step after high-priority advertising campaigns were placed either manually or via the Ad Server.
Automatic reorganization and optimization of the schedule (by moving spots between the breaks before filling) respecting all criteria: competition, floating and break choice, minimum gap, positions,…
Options: closing a maximum number of breaks, balancing of initial durations, filling of mandatory breaks,…
Automatic addition of sounds to the local transmitters’ breaks in order to obtain the adequate length.
Sounds used are of different types: free advertising, promotions, sponsorships, jingles, fillers, …
All predefined rules are followed during this process: a number of daily broadcasts, authorized times, rotations, priorities, gaps between two broadcasts, required position…
Automatic addition of small « intro » or « extro » sounds (jingles or signals) to the start or to the end of the breaks of the schedule, according to some defined criteria.
The purpose of this process is an acoustic marking of the advertising periods once on air.